David Jaffa, Founder of SAM Learning, has been at the heart of the EdTech community since the early 1990s, founding EdTech enterprises and educational curriculum software companies, the most influential of which was started in 1998 and is now used in thousands of schools across the UK and around the world.

David plays an active role supporting fellow founders and helping support young people through his charitable foundation which aims to build a curriculum to teach young people the life skills to flourish and make a contribution in their chosen field. Most recently David has established a further charitable institution, the National Talent Academy, to coach students in work-related skills and help them find work placements and apprenticeships.